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institution:"Universität Mannheim"
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Search: subject_exact:"Online-Werbung"
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Online-Marketing
8
Internet marketing
7
Consumer behaviour
3
Konsumentenverhalten
3
Experiment
2
Preismanagement
2
Pricing strategy
2
Social Web
2
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Crowdfunding
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Customer value
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Digital goods
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Digitale Güter
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Digitalisierung
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Digitization
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Erfolgsbeteiligung
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Estimation
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Financing culture
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Firm performance
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Game theory
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Information behaviour
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Information dissemination
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Information system
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Informationsauswahl
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Informationssystem
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Informationstheorie
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Informationsverbreitung
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Informationsverhalten
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Kompetenz
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Kulturfinanzierung
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Kundenwert
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Management
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Kraus, Florian
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Bohrer, Laura
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Gecer, Gökhan
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Gärth, Maximilian
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Heinzl, Armin
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Helmig, Bernd
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Homburg, Christian
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Isaak, Andrew
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Neben, Tillmann
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Rottler, Maren
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Stahl, Florian
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Universität Mannheim
Springer Fachmedien Wiesbaden
88
IGI Global
25
National Bureau of Economic Research
21
Information Resources Management Association
15
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
American Marketing Association
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
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Organisation for Economic Co-operation and Development
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Springer-Verlag GmbH
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Wiley-VCH
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Campus Verlag
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Edward Elgar Publishing
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Peter Lang GmbH
4
Rheinwerk Verlag
4
Technische Universität Braunschweig
4
UVK Verlagsgesellschaft mbH
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epubli GmbH
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Fernuniversität <Hagen> / Lehrstuhl Betriebswirtschaftslehre, insbesondere Marketing
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Springer International Publishing
3
Universität Bremen
3
Verlag Dr. Kovač
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World Tourism Organization
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Berliner Wissenschafts-Verlag
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Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
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GATE Germany, Konsortium Internationales Hochschulmarketing
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Goethe-Universität Frankfurt am Main
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RWTH Aachen
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Redline Verlag
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Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
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ECONIS (ZBW)
8
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1
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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2
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
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3
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
Saved in:
4
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
Saved in:
5
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
Saved in:
6
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
Saved in:
7
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
-
2017
Persistent link: https://www.econbiz.de/10011645064
Saved in:
8
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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