//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Children"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Onlinespiel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Children
Computerspiel
24
Video game
24
Advertising effects
21
Werbewirkung
21
Advertising
15
Werbung
15
Kinder
5
Product Placement
5
Product placement
5
Psychology of advertising
5
Werbepsychologie
5
Brand image
4
Gewalt
4
Markenimage
4
Perception
4
Social Web
4
Social web
4
Target group
4
Violence
4
Wahrnehmung
4
Zielgruppe
4
Brand
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Markenartikel
3
Online-Marketing
3
USA
3
United States
3
Belgien
2
Belgium
2
Bewertung
1
Biowissenschaften
1
Brand management
1
China
1
Cognition
1
Communication media
1
Comparison
1
Direct marketing
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
An, Soontae
2
Buijzen, Moniek
1
Carlson, Les
1
Cauberghe, Verolien
1
Evans, Nathaniel J.
1
Hoy, Mariea Grubbs
1
Jin, Hyun Seung
1
Panic, Katarina
1
Park, Eun Hae
1
Pelsmacker, Patrick de
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Slot, Noortje
1
Stern, Susannah
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
Application of gaming in new media marketing
3
Journal of consumer behaviour : an international research review
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising, promotion, and new media
1
Australian School of Business working paper : Australian School of Business research paper
1
Breaking new ground in theory and practice
1
Contemporary management and marketing dilemmas
1
Cutting edge international research
1
Economic inquiry : journal of the Western Economic Association International
1
European journal of marketing : EJM
1
International journal of electronic business
1
International journal of entrepreneurial venturing
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Kom / Kommission der Europäischen Gemeinschaften
1
Premier reference source
1
Prizren social science journal
1
Qualitative market research : an international journal
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
UNSW Australian School of Business Research Paper
1
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
1
Utilizing gamification in servicescapes for improved consumer engagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
2
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
3
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
4
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
5
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->