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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Children"
~subject:"China"
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
Journal of consumer behaviour : an international research review
5
Application of gaming in new media marketing
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
International journal of Chinese culture and management : IJCCM
2
Journal of advertising research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Australian School of Business working paper : Australian School of Business research paper
1
Breaking new ground in theory and practice
1
China and the world economy : China's economic rise after three decades of reform
1
Contemporary management and marketing dilemmas
1
Cutting edge international research
1
Economic inquiry : journal of the Western Economic Association International
1
European journal of marketing : EJM
1
Exploring the rise of fandom in contemporary consumer culture
1
Industrial and corporate change
1
International journal of electronic business
1
International journal of entrepreneurial venturing
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of knowledge-based innovation in China
1
Journal of marketing communications
1
Kom / Kommission der Europäischen Gemeinschaften
1
Law and development review
1
Premier reference source
1
Prizren social science journal
1
Qualitative market research : an international journal
1
Series: international economics
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ECONIS (ZBW)
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1
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
2
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
3
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
4
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
5
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
6
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
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