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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type:"article"
~person:"Marko, Bernhard"
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Journal of advertising : official publication of the American Academy of Advertising
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How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
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