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~person:"Burger-Helmchen, Thierry"
~person:"Cauberghe, Verolien"
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8
Video game
8
Advertising effects
3
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Burger-Helmchen, Thierry
Cauberghe, Verolien
Castronova, Edward
20
Ward, Michael R.
14
Sreejesh, S.
9
Storz, Cornelia
9
Claussen, Jörg
8
Kretschmer, Tobias
8
Cox, Joe
7
Engelstätter, Benjamin
7
Terlutter, Ralf
7
Vashisht, Devika
7
Wagner, Gert G.
7
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6
Argentesi, Elena
6
Bell, Mark W.
6
Buccirossi, Paolo
6
Ciari, Lorenzo
6
Duso, Tomaso
6
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Harviainen, J. Tuomas
6
Hernandez, Monica D.
6
Kolb, Albert
6
Müller-Lietzkow, Jörg
6
Oechssler, Joerg
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Pavenkov, Oleg
6
Pelsmacker, Patrick de
6
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6
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Scholz, Tobias M.
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Breuer, Markus
5
Buijzen, Moniek
5
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5
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising : official publication of the American Academy of Advertising
2
European management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of entrepreneurship education : IJEE
1
Long range planning : LRP ; international journal of strategic management
1
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ECONIS (ZBW)
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1
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
2
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
3
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
4
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
5
User communities and social software in the video game industry
Burger-Helmchen, Thierry
;
Cohendet, Patrick
- In:
Long range planning : LRP ; international journal of …
44
(
2011
)
5/6
,
pp. 317-343
Persistent link: https://www.econbiz.de/10009411537
Saved in:
6
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
7
Option chain and change management : a structural equation application
Burger-Helmchen, Thierry
- In:
European management journal
27
(
2009
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10003853278
Saved in:
8
Are users the next entrepreneurs? : a case study of the video game industry
Burger-Helmchen, Thierry
;
Guittard, Claude
- In:
International journal of entrepreneurship education : IJEE
6
(
2008
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10003863271
Saved in:
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