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~subject:"Children"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
International journal of advertising : the quarterly review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
Journal of advertising : official publication of the American Academy of Advertising
5
Application of gaming in new media marketing
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising, promotion, and new media
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Australian School of Business working paper : Australian School of Business research paper
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Breaking new ground in theory and practice
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Economic inquiry : journal of the Western Economic Association International
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European journal of marketing : EJM
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International journal of electronic business
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International journal of entrepreneurial venturing
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International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic behavior & organization : JEBO
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Kom / Kommission der Europäischen Gemeinschaften
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Prizren social science journal
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Qualitative market research : an international journal
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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UNSW Australian School of Business Research Paper
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
1
Utilizing gamification in servicescapes for improved consumer engagement
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Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
2
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
3
Can advergames boost children's healthier eating habits? : a comparison between healthy and non-healthy food
Dias, Mónica
;
Agante, Luísa
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
3
,
pp. 152-160
Persistent link: https://www.econbiz.de/10009260923
Saved in:
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