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~isPartOf:"Orchestration of the global network organization"
~subject:"Business-to-business marketing"
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Orchestration of the global network organization
Industrial marketing management : the international journal for industrial and high-tech firms
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Organizing MNC internal networks to manage global customers : strategies of political compromising
Pernu, Elina
;
Mainela, Tuija
;
Puhakka, Vesa
- In:
Orchestration of the global network organization
,
(pp. 349-376)
.
2014
Persistent link: https://www.econbiz.de/10010384333
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