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~subject:"Niederlande"
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Niederlande
Außenwerbung
77
Outdoor advertising
71
Advertising effects
32
Werbewirkung
32
Werbung
19
Advertising
18
Online-Marketing
14
Internet marketing
13
Consumer behaviour
9
Deutschland
9
Konsumentenverhalten
9
outdoor advertising
7
Germany
6
Marketing management
6
Marketingmanagement
6
Perception
6
USA
6
Wahrnehmung
6
Estimation
5
Interactive media
5
Interaktive Medien
5
Schätzung
5
Experiment
4
Target group
4
United States
4
Zielgruppe
4
billboards
4
out-of-home advertising
4
Bibliometrics
3
Bibliometrie
3
Cognition
3
Einzelhandel
3
France
3
Frankreich
3
Human-machine system
3
Kognition
3
Mensch-Maschine-System
3
Retail trade
3
Sport
3
Theorie
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English
2
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Klerkx, Mandy
2
Meurs, Lex van
2
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
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Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
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Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs
Klerkx, Mandy
;
Meurs, Lex van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 313-321)
.
2005
Persistent link: https://www.econbiz.de/10003353841
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