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~subject:"Consumer behaviour"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Consumer behaviour
Computerspiel
16
Video game
16
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7
Internet marketing
5
Online-Marketing
5
Advertising effects
3
Children
3
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3
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Kuo, Andrew
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Lowe, Ben
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Electronic commerce research
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of management information systems : JMIS
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CIE working paper series
2
Glücksspielforschung
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
From Super Mario to Skyrim : a framework for the evolution of video game consumption
Kuo, Andrew
;
Hiler, Jacob L.
;
Lutz, Richard J.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011685026
Saved in:
2
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
3
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
4
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
5
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
6
Play as co-created narrative in computer game consumption : the hero's journey in Warcraft III
Buchanan-Oliver, Margo
;
Seo, Yuri
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 423-431
Persistent link: https://www.econbiz.de/10009690934
Saved in:
7
Modelling consumer entertainment software choice : an exploratory examination of key attributes, and differences by gamer segment
Prugsamatz, Sunita
;
Lowe, Ben
;
Alpert, Frank
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
5
,
pp. 381-392
Persistent link: https://www.econbiz.de/10008701452
Saved in:
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