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~subject:"Consumer behaviour"
~subject:"Theory"
~person:"Kim, Yongjae"
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Consumer behaviour
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Sport
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Sports
4
Video game
4
Sportmarketing
3
Sports marketing
3
Football
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sport video games
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Brand image
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Virtuelle Realität
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consumer learning
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integrated information response model
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motivations
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segmentation
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sport fan behavior
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Kim, Yongjae
Sreejesh, S.
8
Castronova, Edward
7
Vashisht, Devika
7
Dwyer, Brendan
6
Kolb, Albert
6
Oechssler, Joerg
6
Dwivedi, Yogesh Kumar
5
Dürsch, Peter
5
Schipper, Burkhard
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Buchanan-Oliver, Margo
4
Choi, Jeonghye
4
Ghosh, Tathagata
4
Seo, Yuri
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Bellman, Steven
3
Borowiecki, Karol Jan
3
Drayer, Joris
3
Evans, Nathaniel J.
3
Hwang, Yongjin
3
Kaimann, Daniel
3
Khosrowpour, Mehdi
3
Kim, Sang Jin
3
Ko, Yong Jae
3
Wiegand, Nico
3
Backhaus, Klaus
2
Badrinarayanan, Vishag A.
2
Bae, Joonho
2
Barnes, Stuart
2
Barsky, Jonathan
2
Bassiouni, Dina H.
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Cauberghe, Veroline
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Chovancová, Miloslava
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Claussen, Jörg
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Cox, Joe
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Dardis, Frank E.
2
Davis, Robert
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Denegri-Knott, Janice
2
Dens, Nathalie
2
Fam, Kim Shyan
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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Sequential effects of indirect, direct, and virtual sport experiences on consumer learning
Kim, Yongjae
;
Lee, Seungbum
;
Lee, Younghan
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10012667344
Saved in:
2
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
3
Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae
;
Kim, Soojin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
Saved in:
4
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
Saved in:
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