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person:"Hang, Haiming"
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9
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Hang, Haiming
Hernandez, Monica D.
Castronova, Edward
20
Ward, Michael R.
14
Sreejesh, S.
9
Storz, Cornelia
9
Claussen, Jörg
8
Kretschmer, Tobias
8
Cox, Joe
7
Engelstätter, Benjamin
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Terlutter, Ralf
7
Vashisht, Devika
7
Wagner, Gert G.
7
Aguzzoni, Luca
6
Argentesi, Elena
6
Bell, Mark W.
6
Buccirossi, Paolo
6
Ciari, Lorenzo
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Duso, Tomaso
6
Dwivedi, Yogesh Kumar
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Dwyer, Brendan
6
Harviainen, J. Tuomas
6
Kolb, Albert
6
Müller-Lietzkow, Jörg
6
Oechssler, Joerg
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Pabilonia, Sabrina Wulff
6
Pavenkov, Oleg
6
Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Rubtcova, Mariia
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Scholz, Tobias M.
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Teipen, Christina
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Waiguny, Martin K. J.
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Breuer, Markus
5
Buijzen, Moniek
5
Cauberghe, Verolien
5
Dürsch, Peter
5
Franses, Philip Hans
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Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
Saved in:
2
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
3
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
Saved in:
4
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
Saved in:
5
Children playing branded video games : the impact of interactivity on product placement effectiveness
Hang, Haiming
;
Auty, Susan
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10008909932
Saved in:
6
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
Saved in:
7
Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.
;
Minor, Michael
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10009153371
Saved in:
8
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
9
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
Saved in:
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