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Parfüm
22
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22
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5
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4
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4
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3
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ECONIS (ZBW)
22
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1
Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
Saved in:
2
Consumer behavior regarding luxury perfumes : key elements for marketing strategy design
Díaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 46-70)
.
2016
Persistent link: https://www.econbiz.de/10011484630
Saved in:
3
What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
Saved in:
4
Managing collective processes in the creative industries : insight from perfumery and haute cuisine
Paris, Thomas
;
Lang, Gerald
- In:
Global business and organizational excellence : a …
35
(
2015/16
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10011392064
Saved in:
5
Historical trajectory and knowledge embeddedness : a case study in the French perfume cluster
Leszczyńska, Dorota
- In:
Management & organizational history : MOH
8
(
2013
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10009780378
Saved in:
6
Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
7
When the diffusion of innovation is a cultural evolution
Bécheur, Amina
;
Atik, Deniz
- In:
Marketing management : a cultural perspective
,
(pp. 378-391)
.
2012
Persistent link: https://www.econbiz.de/10009508081
Saved in:
8
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
9
Ethical behaviour in practice : decision outcomes and strategic implications
Barraquier, Anne
- In:
British journal of management : BJM
22
(
2011
),
pp. 28-46
Persistent link: https://www.econbiz.de/10008907099
Saved in:
10
Editorial: Creative industries in history
Friedman, Walter A.
;
Jones, Geoffrey
- In:
Business history review
85
(
2011
)
2
,
pp. 237-244
Persistent link: https://www.econbiz.de/10009356184
Saved in:
11
From industry to luxury : French perfume in the nineteenth century
Briot, Eugénie
- In:
Business history review
85
(
2011
)
2
,
pp. 273-294
Persistent link: https://www.econbiz.de/10009375647
Saved in:
12
Sensing brands, branding scents : on perfume creation in the fragrance industry
Kubartz, Bodo
- In:
Brands and branding geographies
,
(pp. 125-149)
.
2011
Persistent link: https://www.econbiz.de/10009296595
Saved in:
13
Handel mit Herz und Verstand : internationale Markenführung der Douglas-Parfümerien
Aufterbeck, Heike
;
Rotermund, Michael
;
Eckmann, Claus
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 201-216)
.
2009
Persistent link: https://www.econbiz.de/10003786537
Saved in:
14
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
Saved in:
15
The emotional nexus between products and organizations : the case of perfume
Lampel, Joseph
;
Mustafa, Nermeen
- In:
Creativity and the contemporary economy Niina Koivunen …
,
(pp. 83-108)
.
2009
Persistent link: https://www.econbiz.de/10003916464
Saved in:
16
Quelle gouvernance pour les pôles de compétitivité constitués de PME
Mendez, Ariel
;
Bardet, Manuela
- In:
Revue française de gestion : hommes et techniques
35
(
2009
)
190
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003816628
Saved in:
17
Women's fragrances - France
In:
Consumer goods Europe
(
2007
)
538
Persistent link: https://www.econbiz.de/10003639311
Saved in:
18
Women's fragrances - Germany
In:
Consumer goods Europe
(
2007
)
538
Persistent link: https://www.econbiz.de/10003639313
Saved in:
19
Women's fragrances - Italy
In:
Consumer goods Europe
(
2007
)
538
Persistent link: https://www.econbiz.de/10003639315
Saved in:
20
Women's fragrances - Spain
In:
Consumer goods Europe
(
2007
)
538
Persistent link: https://www.econbiz.de/10003639317
Saved in:
21
Women's fragrances - UK
In:
Consumer goods Europe
(
2007
)
538
Persistent link: https://www.econbiz.de/10003639318
Saved in:
22
Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Stevens, Lorna
;
Maclaran, Pauline
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10003437657
Saved in:
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