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~subject:"Brand management"
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Brand management
Performing arts
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performing arts
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International journal of arts management
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Opera participants' perceptions of brand resonance
Hall, Emma
;
Menzies, Jane L.
;
Zutshi, Ambika
;
Creed, Andrew
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 1016-1034
Persistent link: https://www.econbiz.de/10013177054
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2
From brands to classical music : broadening and deepening a brand love prototype
White, Christopher J.
;
Tong, Eudora
;
Schwartz, Michael
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 227-236
Persistent link: https://www.econbiz.de/10012298781
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3
The second city is first in creative entrepreneurship
Bogdan, Joe
;
Ravanas, Philippe
- In:
International journal of arts management
17
(
2015
)
3
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011372387
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