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subject:"Advertising effects"
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Search: subject_exact:"Perfume"
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Advertising effects
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Perfume
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2002-2012
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perfume
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Branchik, Blaine J.
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Fetscherin, Marc
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Ghosh Chowdhury, Tilottama
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Gorton, Matthew
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Tantiseneepong, Nisachon
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Toncar, Mark
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European journal of marketing : EJM
1
Journal of marketing theory and practice
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
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2
Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
3
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
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