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~person:"Bouncken, Ricarda B."
~person:"Pelsmacker, Patrick de"
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Search: subject_exact:"Personal computer game"
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Bouncken, Ricarda B.
Pelsmacker, Patrick de
Castronova, Edward
20
Ward, Michael R.
14
Sreejesh, S.
9
Storz, Cornelia
9
Claussen, Jörg
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Journal of advertising : official publication of the American Academy of Advertising
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Kooperation und Konkurrenz
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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1
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
2
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
3
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
4
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
5
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
6
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
7
Machtumkehr in Projektnetzwerken der Computer- und Videospielindustrie
Bouncken, Ricarda B.
;
Müller-Lietzkow, Jörg
- In:
Kooperation und Konkurrenz
,
(pp. 75-120)
.
2007
Persistent link: https://www.econbiz.de/10003506166
Saved in:
8
Vertikale Erweiterung der Wertschöpfungskette : das zweischneidige Schwert der Zusammenarbeit der Filmwirtschaft mit der Computer- und Videospielindustrie
Müller-Lietzkow, Jörg
;
Bouncken, Ricarda B.
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
3
(
2006
)
2
,
pp. 6-19
Persistent link: https://www.econbiz.de/10003338045
Saved in:
9
Internationalisierung in der Computer- und Videospielindustrie : Erfolg durch interkulturelle Teams?
Müller-Lietzkow, Jörg
;
Bouncken, Ricarda B.
- In:
Interkulturelle Kooperation : wissenschaftliche …
,
(pp. 227-239)
.
2006
Persistent link: https://www.econbiz.de/10003484656
Saved in:
10
Collaboration for innovation : a case-study in the entertainment-industry
Bouncken, Ricarda B.
- In:
The Entrepreneurship-Innovation-Marketing Interface : …
,
(pp. 307-324)
.
2005
Persistent link: https://www.econbiz.de/10002684734
Saved in:
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