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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~person:"Boothby, Kate"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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BT campaign: "business plan"
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 336-345
Persistent link: https://www.econbiz.de/10003469005
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2
Vodafone Limited campaign : Welcome Call - the IDM Business Performance Awards 2006, highly commended
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 168-178
Persistent link: https://www.econbiz.de/10003588155
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