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subject:"Werbewirkung"
~isPartOf:"Health marketing quarterly"
~person:"Park, Jin Seong"
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Werbewirkung
Advertising
3
Advertising effects
3
Arzneimittel
3
Direct marketing
3
Direktmarketing
3
Pharmaceuticals
3
Werbung
3
Consumer behaviour
2
Gesundheitsrisiko
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Health risk
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Konsumentenverhalten
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risk disclosure
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Advertising skepticism
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Cognition
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Consumer protection
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Corporate disclosure
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DTCA
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Unternehmenspublizität
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consumer protection
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direct-to-consumer (DTC) prescription drug advertising
1
direct-to-consumer prescription drug advertising
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health beliefs
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health communication
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optimistic bias
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prescription drug advertising
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skepticism toward advertising
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social responsibility of advertising
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Park, Jin Seong
Aikin, Kathryn J.
3
Betts, Kevin R.
2
Fogel, Joshua
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
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Berktold, Jennifer
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Bradford, W. David
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Burke, Panne
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Delbaere, Marjorie
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Ju, Ilwoo
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Kilgore, Meredith
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1
McKeever, Robert
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McRoy, Luceta
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Menachemi, Nir
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Health marketing quarterly
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
2
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
3
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
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