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~person:"Noort, Guda van"
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Noort, Guda van
Adomavicius, Gediminas
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Hinz, Oliver
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Journal of business research : JBR
1
Journal of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
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2
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
3
The online behavioural advertising icon : two user studies
Noort, Guda van
;
Smit, Edith G.
;
Voorveld, Hilde A. M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 365-378)
.
2013
Persistent link: https://www.econbiz.de/10009773926
Saved in:
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