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~subject:"Emotion"
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Search: subject_exact:"Personalwerbung"
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Emotion
HR marketing
1,333
Personalmarketing
1,333
Deutschland
392
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387
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386
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362
Corporate reputation
282
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282
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242
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241
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193
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193
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138
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Rampl, Linn Viktoria
2
Rauscher, Bernhard
2
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Benrens, Andreas
1
Chen, Chien-cheng
1
Dorn, Thomas
1
Duzenci, Ahmet
1
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1
Fernandes, Daniel
1
Hsu, Chi-sheng
1
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1
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1
Langhe, Bart de
1
Lee, Sang Bong
1
Opitz, Christian
1
Puntoni, Stefano
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Ritter, Viktoria
1
Suh, Taewon
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
3
The journal of product & brand management
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
International journal of selection and assessment
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
12
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1
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
3
Job love : an empirical analysis of the concept of love for a job, its measurement and its antecedents
Ritter, Viktoria
-
2021
-
1st edition
Persistent link: https://www.econbiz.de/10012820961
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
A carreira e o mercado de trabalho
Fernandes, Betta
-
2014
-
1a edição
Persistent link: https://www.econbiz.de/10011547612
Saved in:
6
Essays on branding in complex markets : the role of trust and emotions
Rampl, Linn Viktoria
-
2013
Persistent link: https://www.econbiz.de/10010237515
Saved in:
7
The process mechanisms linking recruiter positive moods and organizational attraction
Chen, Chien-cheng
;
Hsu, Chi-sheng
;
Tsai, Pei-shan
- In:
International journal of selection and assessment
21
(
2013
)
4
,
pp. 376-387
Persistent link: https://www.econbiz.de/10010230043
Saved in:
8
Helden und Emotionen : die Bedeutung emotionalen Personalmarketings ; mit einem Beispiel zur Ansprache technisch orientierter Zielgruppen bei SB LiMotive
Rauscher, Bernhard
- In:
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
,
(pp. 119-132)
.
2012
Persistent link: https://www.econbiz.de/10009631699
Saved in:
9
Neuromarketing : Übersetzung des Limbic-Ansatzes auf das Employer Branding
Häusel, Hans-Georg
- In:
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
,
(pp. 101-117)
.
2012
Persistent link: https://www.econbiz.de/10009631700
Saved in:
10
The anchor contraction effect in international marketing research
Langhe, Bart de
;
Puntoni, Stefano
;
Fernandes, Daniel
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
Saved in:
11
Emotionalisierung der Mitarbeitergewinnung : Employer Branding bei der Techniker Krankenkasse (TK)
Benrens, Andreas
;
Dorn, Thomas
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 173-187)
.
2010
Persistent link: https://www.econbiz.de/10008773227
Saved in:
12
Gefühle und Zahnräder : emotionales Personalmarketing in der Ansprache von technisch orientierten Zielgruppen ; das Beispiel GETRAG FORD Transmissions
Rauscher, Bernhard
- In:
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
,
(pp. 128-141)
.
2008
Persistent link: https://www.econbiz.de/10003735080
Saved in:
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