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isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
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Arzneimittel
10
Pharmaceuticals
10
New product development
4
Pharmaceutical industry
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Pharmaindustrie
4
Produktentwicklung
4
USA
4
United States
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Bibliometrics
3
Bibliometrie
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Marketing management
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Marketingmanagement
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Medical treatment
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Medizinische Behandlung
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Innovation management
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Innovationsmanagement
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Pharmacology
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Pharmakologie
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Sales promotion
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Verkaufsförderung
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Advertising effects
1
Arzneimittelmarkt
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Arzneimittelrecht
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Bias
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Business model
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Competitive advantage
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Consumer behaviour
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Direct marketing
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Direktmarketing
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Generic drugs
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Generika
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Innovation diffusion
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Innovationsdiffusion
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Xie, Ying
2
Angelmar, Reinhard
1
Block, Lauren
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Chan, Tat
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Conley, James G.
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Dong, Xiaojing
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Gupta, Sachin
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Ilyuk, Veronika
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Irmak, Caglar
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Jain, Dipak
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Kappe, Eelco
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Kramer, Thomas
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Landsman, Vardit
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Leeflang, Peter
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Liu, Qiang
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Morgon, Pierre A.
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Osinga, Ernst C.
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Petrova, Elina
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Ruiz Conde, Enar
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Stern, Philip
1
Stremersch, Stefan
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Verniers, Isabel
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
NBER working paper series
337
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
260
Journal of health economics
118
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
57
Health marketing quarterly
51
Research paper
49
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Discussion papers / CEPR
36
Health economics review
33
Working paper
30
Applied economics
29
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of pharmaceutical finance, economics & policy
28
The European journal of health economics
28
Research policy : policy, management and economic studies of science, technology and innovation
27
International journal of health economics and management
26
International journal of the economics of business
26
Journal of illicit economies and development : JIED
24
Journal of research in pharmaceutical economics
23
Applied economics letters
22
The American economic review
22
Economics letters
21
European journal of operational research : EJOR
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
International journal of industrial organization
20
Journal of economic behavior & organization : JEBO
20
Allokation im marktwirtschaftlichen System
19
Health care management science
18
The journal of law & economics
18
CESifo Working Paper Series
17
Discussion paper / Centre for Economic Policy Research
17
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1
Direct-to-consumer advertising of pharmaceuticals : an integrative review
Liu, Qiang
;
Gupta, Sachin
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 629-649)
.
2014
Persistent link: https://www.econbiz.de/10010353470
Saved in:
2
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
3
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
4
Vaccine marketing
Angelmar, Reinhard
;
Morgon, Pierre A.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 365-423)
.
2014
Persistent link: https://www.econbiz.de/10010353555
Saved in:
5
Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Ilyuk, Veronika
;
Irmak, Caglar
;
Kramer, Thomas
;
Block, …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 315-344)
.
2014
Persistent link: https://www.econbiz.de/10010353558
Saved in:
6
Patent expiry and pharmaceutical market opportunities at the nexus of pricing and innovation policy
Jain, Dipak
;
Conley, James G.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 255-285)
.
2014
Persistent link: https://www.econbiz.de/10010353563
Saved in:
7
Pharmaceutical lifecycle extension strategies
Kappe, Eelco
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 225-254)
.
2014
Persistent link: https://www.econbiz.de/10010353564
Saved in:
8
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
9
Evaluating the impact of treatment effectiveness and side effects in presribing choices
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 171-187)
.
2014
Persistent link: https://www.econbiz.de/10010353576
Saved in:
10
Innovation in the pharmaceutical industry : the process of drug discovery and development
Petrova, Elina
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 19-81)
.
2014
Persistent link: https://www.econbiz.de/10010353584
Saved in:
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