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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Byon, Kevin K."
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Chinese professional sport
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Consumer behaviour
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Byon, Kevin K.
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Hahm, Jeongbeom
;
Choi, Heedong
;
Matsuoka, Hirotaka
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 333-358
Persistent link: https://www.econbiz.de/10014331416
Saved in:
2
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
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