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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Sport
93
Sports
93
Sportmarketing
72
Sports marketing
72
Consumer behaviour
50
Konsumentenverhalten
50
Professional sports
48
Profisport
48
Sponsoring
30
Sponsorship
30
Sport event
30
Sportveranstaltung
30
Sport organization
25
Sportorganisation
25
Brand management
14
Football
14
Fußball
14
Markenführung
14
China
10
Advertising effects
9
Werbewirkung
9
Sport policy
8
Sportpolitik
8
Arbeitsgruppe
6
Athletes
6
Brand image
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Markenimage
6
Sportler
6
Sports economics
6
Sportökonomik
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Team
6
Customer satisfaction
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Kundenzufriedenheit
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Motivation
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Relationship marketing
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Social Web
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Abeza, Gashaw
1
Breuer, Christoph
1
Cornwell, T. Bettina
1
Finch, David J.
1
Foster, Bill
1
Legg, David
1
Levallet, Nadège
1
Li, Bo
1
Nadeau, John
1
O'Reilly, Norm
1
Pappu, Ravi
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Schlimm, Joern
1
Schönberner, Jan
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Scott, Olan K. M.
1
Setten, Eric
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Wang, Jerred Junqi
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International journal of sports marketing & sponsorship
Sport management review
10
European Sport management quarterly : ESMQ
7
Journal of business research : JBR
7
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport, Business and Management : an international journal ; SBM
4
International journal of sport management and marketing : IJSMM
3
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
3
Asia Pacific journal of marketing and logistics
2
International journal of revenue management : IJRM
2
Professionalisierung im Sportmanagement : Beiträge des 1. Kölner Sportökonomie-Kongresses
2
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Benchmarking : an international journal
1
Central European business review : CEBR
1
Digital business
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Interdisciplinary management research XVI ; 1
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business innovation and research
1
International journal of event and festival management
1
Journal of customer behaviour
1
Journal of destination marketing & management
1
Journal of economic studies
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international financial markets, institutions & money
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of philanthropy and marketing
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Management decision : MD
1
Modern economy
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
Springer eBook Collection / Business and Economics
1
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ECONIS (ZBW)
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1
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
2
New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
Saved in:
3
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
Saved in:
4
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
Saved in:
5
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
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