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~isPartOf:"The journal of product & brand management"
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Brand management
8
Markenführung
8
Place marketing
8
Standortmarketing
8
Place branding
7
Brand image
6
Markenimage
6
Designation of origin
3
Herkunftsbezeichnung
3
Nation branding
3
Tourism marketing
3
Tourismusmarketing
3
City marketing
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Country image
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Country reputation
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Cultural heritage
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Kulturgüter
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Marketing management
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Marketingmanagement
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Stadtmarketing
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Bank
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Banking
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Big Five Model
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Brand
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Brand heritage
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Brand identity
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Brand performance
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Collective self-esteem
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Community banks
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Consumer behaviour
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Corporate reputation
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Country branding
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Culture
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Customer experience
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Financial services
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Abadi, Sarah
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Aldabbas, Hazem
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Bezbaruah, Subhalakshmi
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Childers, Carla Y.
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Guido, Gianluigi
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Hakala, Ulla
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Hoskins, Jake David
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Jain, Varsha
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Juusola, Katariina
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Kantola, Satu-Paivi
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Kemp, Elyria
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Khoshnevis, Mozhde
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Lahrech, Abdelmounaim
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Li, Huaibin
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Merchant, Altaf
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Peluso, Alessandro M.
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Pino, Giovanni
1
Rojas-Méndez, José
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Shroff, Preeti
1
Sjöblom, Paula
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Williams, Kim H.
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Yousaf, Salman
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The journal of product & brand management
Journal of Place Management and Development
41
Journal of business research : JBR
18
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
Marketing theory
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of Product & Brand Management
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
International Journal of Tourism Cities
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Qualitative Market Research: An International Journal
3
50th Congress of the European Regional Science Association: "Sustainable Regional Growth and Development in the Creative Knowledge Economy", 19-23 August 2010, Jönköping, Sweden
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Arbeitspapiere des Fachgebietes BWL, Marketing
2
Brands and branding
2
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ECONIS (ZBW)
8
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1
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
2
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
3
Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha
;
Shroff, Preeti
;
Merchant, Altaf
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
Saved in:
4
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
5
Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla
;
Sjöblom, Paula
;
Kantola, Satu-Paivi
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
Saved in:
6
Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
7
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
8
Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria
;
Childers, Carla Y.
;
Williams, Kim H.
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
Saved in:
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