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~isPartOf:"International journal of Indian culture and business management : IJICBM"
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Product-place image, destination loyalty and destination brand equity : an empirical study of an Ayurvedic destination
Jawahar, Deepa
;
Aslam, M. K. Muhammed
- In:
International journal of Indian culture and business …
22
(
2021
)
3
,
pp. 401-416
Persistent link: https://www.econbiz.de/10012511244
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User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
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