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~person:"Giovanardi, Massimo"
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Giovanardi, Massimo
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Journal of marketing management : MM
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Inclusive place branding : critical perspectives on theory and practice
Kavaratzis, Mihalis
(
ed.
);
Giovanardi, Massimo
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10013181178
Saved in:
2
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
Saved in:
3
The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro
Sztejnberg, Raquel Goulart
;
Giovanardi, Massimo
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 421-445
Persistent link: https://www.econbiz.de/10011709135
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