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subject:"Austria"
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Search: subject_exact:"Plakatwerbung"
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Austria
Außenwerbung
65
Outdoor advertising
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Advertising effects
29
Werbewirkung
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17
Advertising
14
Online-Marketing
11
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Plakatwerbung
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Interactive media
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outdoor advertising
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Human-machine system
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Mensch-Maschine-System
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Sport
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billboards
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out-of-home advertising
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German
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Almer, Alexander
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Draskowitsch, Klaus
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Döbelt, Susen
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Mattheiss, Elke
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Paletta, Lucas
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Schrammel, Johann
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Schuster, Markus
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Pervasive advertising
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Attentional behavior of users on the move towards pervasive advertising media
Schrammel, Johann
;
Mattheiss, Elke
;
Döbelt, Susen
; …
- In:
Pervasive advertising
,
(pp. 287-307)
.
2011
Persistent link: https://www.econbiz.de/10009348730
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2
Public Space Advertising - aktuelle Trends in der Außenwerbung
Schuster, Markus
;
Draskowitsch, Klaus
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 31-36
Persistent link: https://www.econbiz.de/10003756043
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