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Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
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2
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
3
A standard for digital signage privacy
Geiger, Harley Lorenz
- In:
Pervasive advertising
,
(pp. 103-117)
.
2011
Persistent link: https://www.econbiz.de/10009348769
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4
Ausgründungen als Instrument zur Bündelung von Ressourcen und Know-how in einem Gemeinschaftsunternehmen
Rainer, Thomas
- In:
Unternehmertum und Ausgründung : wissenschaftliche …
,
(pp. 303-318)
.
2007
Persistent link: https://www.econbiz.de/10003448141
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