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~person:"Drennan, Judy"
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Mobile Marketing
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Mobile marketing
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Consumer behaviour
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Customer value
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Event marketing
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Drennan, Judy
Bauer, Hans H.
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Fritz, Wolfgang
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Theobald, Axel
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Link, Jörg
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Luo, Xueming
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Fang, Zheng
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Okazaki, Shintaro
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Silberer, Günter
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Bliemel, Friedhelm
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Karjaluoto, Heikki
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Spann, Martin
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Thorson, Esther
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Ahlert, Dieter
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Becker, Jörg
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Karlan, Dean
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Muther, Andreas
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Neumann, Marcus M.
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Reichardt, Tina
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Sajad Rezaei
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Wilke, Kai
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Brand, Simone
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Cemalcılar, Mehmet
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Dreyer, Marcus
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Dwivedi, Yogesh Kumar
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Fong, Nathan M.
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Ghose, Anindya
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Giaglis, George M.
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Heinemann, Gerrit
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Hermanns, Arnold
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Digital advertising : theory and research
1
European journal of marketing : EJM
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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Between an ad block and a hard place : advertising avoidance and the digital world
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Digital advertising : theory and research
,
(pp. 243-255)
.
2017
Persistent link: https://www.econbiz.de/10011646117
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2
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
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3
Virtual product placement as a new approach to measure effectiveness of placements
McDonnell, John
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003974788
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