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~person:"Shankar, Venkatesh"
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Mobile Marketing
7
Mobile marketing
7
Mobile communications
5
Mobilkommunikation
5
Competitive advantage
2
Consumer behaviour
2
E-commerce
2
Einzelhandel
2
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Shankar, Venkatesh
Bauer, Hans H.
22
Fritz, Wolfgang
15
Theobald, Axel
10
Link, Jörg
9
Luo, Xueming
9
Fang, Zheng
8
Okazaki, Shintaro
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Silberer, Günter
8
Bliemel, Friedhelm
7
Meffert, Heribert
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Fassott, Georg
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Wiedmann, Klaus-Peter
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Zinman, Jonathan
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Ahlert, Dieter
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Becker, Jörg
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Fantapié Altobelli, Claudia
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Karlan, Dean
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Muther, Andreas
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Neumann, Marcus M.
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Reichardt, Tina
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Sajad Rezaei
5
Wilke, Kai
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Brand, Simone
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Cemalcılar, Mehmet
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Dreyer, Marcus
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Dwivedi, Yogesh Kumar
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Fong, Nathan M.
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Ghose, Anindya
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Giaglis, George M.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing in a digital world
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
2
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
3
Mobile marketing : the way forward
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 1-2
Persistent link: https://www.econbiz.de/10011489393
Saved in:
4
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
5
Mobile marketing in the retailing environment : current insights and future research avenues
Shankar, Venkatesh
;
Venkatesh, Alladi
;
Hofacker, Charles
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 111-120
Persistent link: https://www.econbiz.de/10003987332
Saved in:
6
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
Saved in:
7
First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
Saved in:
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