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Beiträge zur Tracking-Forschung
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Brick & mortar shopping in the 21st century
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
Saved in:
2
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
Saved in:
3
A new approach to assessing cognitive processes at the point of sale : video-cued thought protocols
Silberer, Günter
-
2005
Persistent link: https://www.econbiz.de/10004421187
Saved in:
4
Video-cued thought protocols as a method for assessing consumer cognition at the point of sale
Silberer, Günter
;
Büttner, Oliver B.
-
2004
Persistent link: https://www.econbiz.de/10004421182
Saved in:
5
POS-Terminals als Orientierungshilfe für den Ladenbesucher
Silberer, Günter
;
Engelhardt, Jan-Frederik
;
Heitmann, …
-
2003
Persistent link: https://www.econbiz.de/10004421185
Saved in:
6
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
(
contributor
);
Hutchinson, J. W.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632312
Saved in:
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