Video-cued thought protocols as a method for assessing consumer cognition at the point of sale
by Günter Silberer and Oliver B. Büttner. [Institut für Marketing und Handel, Georg-August-Universität Göttingen]
| Year of publication: |
2004
|
|---|---|
| Authors: | Silberer, Günter ; Büttner, Oliver B. |
| Publisher: |
Göttingen : Inst. für Marketing und Handel |
| Subject: | Ladeneinrichtung | Werbewirkungsforschung | Werbewirkungsanalyse | Point of Sale | Kognitiver Prozess | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 13 Bl. |
|---|---|
| Series: | Beiträge zur Tracking-Forschung. - Göttingen. - Vol. Nr. 7 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-934914-87-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004421182