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person:"Aiello, Gaetano"
~subject:"Brand management"
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Brand management
Luxury goods
8
Luxusgüter
8
Consumer behaviour
5
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Brand image
3
Comparison
3
Markenimage
3
Vergleich
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Beziehungsmarketing
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Online-Marketing
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Perception
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Relationship marketing
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Wahrnehmung
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Welt
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Bibliometrics
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Bibliometrie
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Brand
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Brand attachment
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Brand equity
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Brand-store-consumer personality
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Aiello, Gaetano
Phau, Ian
23
Ko, Eunju
16
Kapferer, Jean-Noël
12
Seo, Yuri
11
Shimul, Anwar Sadat
10
Atwal, Glyn
9
Septianto, Felix
9
Uggla, Henrik
9
Wiedmann, Klaus-Peter
9
Valette-Florence, Pierre
8
Cedrola, Elena
7
Nagasawa, Shin'ya
7
Dion, Delphine
6
Geerts, Angy
6
Park, Jungkun
6
Powell, Shaun M.
6
Shukla, Paurav
6
Bryson, Douglas
5
Cheah, Isaac
5
Heine, Klaus
5
Hennigs, Nadine
5
Hyun, Sunghyup Sean
5
Klarmann, Christiane
5
Meurer, Jörg
5
Moore, Christopher M.
5
Sung, Billy
5
Thaichon, Park
5
Veg-Sala, Nathalie
5
Chevalier, Michel
4
Choi, Tsan-Ming
4
Husain, Rehan
4
Hyun, Hyowon
4
Joy, Annamma
4
Lwin, Michael
4
Merrilees, Bill
4
Pareek, Ashish
4
Paul, Justin
4
Pitt, Leyland F.
4
Quach, Sara
4
Roux, Elyette
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Journal of business research : JBR
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ECONIS (ZBW)
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
2
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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