//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Konsumentenverhalten"
~person:"Klarmann, Christiane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premium products"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Luxury goods
12
Luxusgüter
12
Consumer behaviour
7
Brand management
5
Markenführung
5
Brand image
2
Internet marketing
2
Markenimage
2
Marketingmanagement
2
Online-Marketing
2
Product counterfeiting
2
Produktpiraterie
2
America
1
Amerika
1
Asia
1
Asien
1
Betriebliche Wertschöpfung
1
Brand
1
Brand extension
1
Comparison
1
Cultural identity
1
Customer perceived value
1
Customer value
1
Deutschland
1
Dienstleistungsmarketing
1
Europa
1
Europe
1
Fashion
1
Germany
1
Gesellschaft
1
Implicit association test (IAT)
1
Implicit measurement
1
International market segmentation
1
Internationale Marktsegmentierung
1
Kaufentscheidung
1
Kulturelle Identität
1
Kundenwert
1
Luxury brand management
1
Luxury consumption
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
7
Author
All
Klarmann, Christiane
Phau, Ian
30
Ko, Eunju
25
Wiedmann, Klaus-Peter
20
Seo, Yuri
17
Jain, Sheetal
16
Kapferer, Jean-Noël
15
Hennigs, Nadine
14
Valette-Florence, Pierre
14
Septianto, Felix
13
Shukla, Paurav
13
Hyun, Sunghyup Sean
12
Shimul, Anwar Sadat
10
Amatulli, Cesare
9
Christodoulides, George
9
Peng, Norman
9
Thaichon, Park
9
Atwal, Glyn
8
Cervellon, Marie-Cécile
8
Espinoza Petersen, Francine
8
Guido, Gianluigi
8
Jain, Varsha
8
Shahid, Shadma
8
Chen, Annie Huiling
7
Han, Heesup
7
Klaus, Philipp
7
Park, Jungkun
7
Sung, Billy
7
Wang, Ying
7
Ciornea, Raluca
6
Das, Manish
6
Eastman, Jacqueline Kilsheimer
6
Godey, Bruno
6
Heine, Klaus
6
Hudders, Liselot
6
Ozuem, Wilson
6
Paul, Justin
6
Pino, Giovanni
6
Aiello, Gaetano
5
Balabanis, George
5
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
2
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
3
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
4
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
5
Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
Saved in:
6
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
7
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->