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~isPartOf:"Global journal of business research : GJBR"
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Brand management
3
Luxury goods
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Luxusgüter
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Consumer behaviour
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Internet marketing
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Online-Marketing
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Geerts, Angy
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Hung, Jui-ying
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Global journal of business research : GJBR
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Psychology & marketing
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
21
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
13
Global marketing strategies for the promotion of luxury goods
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
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Evidence on expectations of luxury vs. non-luxury consumers on Facebook luxury brand pages
Deprince, Elodie
;
Geerts, Angy
- In:
Global journal of business research : GJBR
13
(
2019
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10012160249
Saved in:
2
Developing experience-based luxury brand equity in the luxury resorts hotel industry
Hung, Jui-ying
;
Lin, Feng-li
;
Yang, Wen-goang
- In:
Global journal of business research : GJBR
6
(
2012
)
4
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009628216
Saved in:
3
Evidence on internet communication management strategies for luxury brands
Geerts, Angy
;
Veg-Sala, Nathalie
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 81-94
Persistent link: https://www.econbiz.de/10009012682
Saved in:
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