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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
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Luxury goods
13
Luxusgüter
13
Consumer behaviour
8
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Brand management
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6
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luxury
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Handbook of research on effective marketing in contemporary globalism
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Psychology & marketing
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
21
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
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ECONIS (ZBW)
13
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1
Which bag? : predicting consumer preferences for a luxury product with a discrete choice experiment
Lo, Canie K. Y. Chu
;
Burton, Suzan
;
Lam, Regan
;
Nesbit, …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 329-340
Persistent link: https://www.econbiz.de/10012668462
Saved in:
2
Slogans with negations' effect on sustainable luxury brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
3
Elevating food perceptions through luxury verbal cues : an eye-tracking and electrodermal activity experiment
Sung, Billy
;
Butcher, Luke
;
Easton, Julia
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10014228871
Saved in:
4
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
5
Exploring Gen Y luxury consumers' webrooming behavior : an integrated approach
Jain, Sheetal
;
Shankar, Amit
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10013435342
Saved in:
6
Guest editorial: luxury branding : strategy, innovation and sustainability
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Parker, Jeffrey
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 275-276
Persistent link: https://www.econbiz.de/10012668452
Saved in:
7
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
8
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
9
Luxury for hire : motivations to use closet sharing
Vincent, Racheal Louis
;
Gaur, Sanjaya Singh
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 306-319
Persistent link: https://www.econbiz.de/10012668456
Saved in:
10
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
11
Why do Generation Y consumers adopt online luxury technologies : a values approach
Erdogmus, Irem Eren
;
Eskiyenentürk, Gülsu
;
Arslan, …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 341-353
Persistent link: https://www.econbiz.de/10012668464
Saved in:
12
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
13
To Russia with love : the complexity of penetrating new markets
Holt, Svetlana
;
Marques, Joan
;
Camillo, Angelo A.
- In:
Handbook of research on effective marketing in …
,
(pp. 137-145)
.
2014
Persistent link: https://www.econbiz.de/10010403487
Saved in:
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