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type_genre:"Article in journal"
~person:"Aspara, Jaakko"
~person:"Alderighi, Marco"
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Low-cost strategy
6
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Aspara, Jaakko
Alderighi, Marco
Dresner, Martin
7
Fageda, Xavier
7
O'Connell, John F.
7
Castillo-Manzano, José I.
6
Redondi, Renato
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Oliveira, Alessandro Vinícius Marques de
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Piga, Claudio A.
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Francis, Graham
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Martinez-Garcia, Esther
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Sun, Joo Yeon
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Truong Dothang
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Journal of air transport management
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Journal of marketing
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Economics of transportation : the official journal of the International Transportation Economics Association
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Is low-cost carriers' revenue management a firm capability?
Alderighi, Marco
;
Nicolini, Marcella
;
Piga, Claudio A.
- In:
Journal of air transport management
78
(
2019
),
pp. 15-22
Persistent link: https://www.econbiz.de/10012112640
Saved in:
3
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
4
Fly and trade: evidence from the Italian manufacturing industry
Alderighi, Marco
;
Gaggero, Alberto A.
- In:
Economics of transportation : the official journal of …
9
(
2017
),
pp. 51-60
Persistent link: https://www.econbiz.de/10011939633
Saved in:
5
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
6
A case study of pricing strategies in European airline markets : the London - Amsterdam route
Alderighi, Marco
;
Cento, Alessandro
;
Piga, Claudio A.
- In:
Journal of air transport management
17
(
2011
)
6
,
pp. 369-373
Persistent link: https://www.econbiz.de/10009410725
Saved in:
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