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type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~person:"Biswas, Abhijit"
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Search: subject_exact:"Price discount"
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Low-cost strategy
4
Niedrigpreisstrategie
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Garantie
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Preismanagement
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Pricing strategy
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Warranty
2
Consumer behaviour
1
Delight
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Discounter
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Diskontierung
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Einzelhandel
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Empirical method
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Low price guarantees
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Low-price guarantees
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Opportunistic signaling
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Preis
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Price guarantees
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Price match guarantees
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Rabatt
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Rebate
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Biswas, Abhijit
O'Connell, John F.
8
Dresner, Martin
7
Fageda, Xavier
7
Castillo-Manzano, José I.
6
Redondi, Renato
6
Grewal, Dhruv
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Groß, Sven
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Kukar-Kinney, Monika
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Malighetti, Paolo
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Oliveira, Alessandro Vinícius Marques de
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Piga, Claudio A.
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Schröder, Alexander
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Bilotkach, Volodymyr
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Lohmann, Guilherme
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Martinez-Garcia, Esther
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Murakami, Hideki
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Sinitsyn, Maxim
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Spann, Martin
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Sun, Joo Yeon
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Truong Dothang
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Wang, Kun
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Windle, Robert J.
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Albers, Sascha
3
Alderighi, Marco
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Arbatskaya, Maria
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Aspara, Jaakko
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Barbot, Cristina
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Chang, Yu-Chun
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Coenders, Germà
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Coto-Millán, Pablo
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Dutta, Sujay
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Ferrer-Rosell, Berta
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Fichert, Frank
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Fu, Xiaowen
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Guha, Abhijit
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Humphreys, Ian
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Journal of the Academy of Marketing Science
2
Journal of marketing research : JMR
1
Journal of retailing
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ECONIS (ZBW)
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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10003485142
Saved in:
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