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~isPartOf:"Handbook of pricing research in marketing"
~person:"Jedidi, Kamel"
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Handbook of pricing research in marketing
Management Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Willingness to pay : measurement and managerial implications
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Handbook of pricing research in marketing
,
(pp. 37-60)
.
2009
Persistent link: https://www.econbiz.de/10003819663
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