//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Laroche, Michel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Print advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
3
Comparison
3
France
3
Frankreich
3
Print advertising
3
Printwerbung
3
Vergleich
3
Humor
2
USA
2
United States
2
Advertising
1
Advertising effects
1
Angst
1
Anxiety
1
Bibliometrics
1
Bibliometrie
1
Canada
1
Content analysis
1
Cross-cultural comparison
1
Fear advertising
1
Kanada
1
Print magazines
1
Social values
1
Soziale Werte
1
Types of fear appeal
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Laroche, Michel
Kaiser, Ulrich
19
Sonnac, Nathalie
11
Dewenter, Ralf
10
Chandra, Ambarish
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
8
Kind, Hans Jarle
8
Laussel, Didier
8
Schjelderup, Guttorm
8
Budzinski, Oliver
6
Gierl, Heribert
6
Mulken, Margot van
6
Reid, Leonard N.
6
Stähler, Frank
6
Franceschelli, Ignacio
5
Heimeshoff, Ulrich
5
Mogaji, Emmanuel
5
Sridhar, Shrihari
5
Zotos, Yorgos
5
Athey, Susan
4
Calvano, Emilio
4
Chattopadhyay, Tuhin
4
Flath, David
4
Lindstädt-Dreusicke, Nadine
4
McQuarrie, Edward F.
4
Pelz, Richard
4
Phillips, Barbara J.
4
Pieters, Rik
4
Simon, Hubert K.
4
Sriram, S.
4
Torres, Ivonne M.
4
Wedel, Michel
4
Angelucci, Charles
3
Antonielli, Marco
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Cutler, Bob D.
3
Dalamu, Taofeek
3
Depken, Craig A.
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
2
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
3
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->