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subject:"United States"
~person:"Depken, Craig A."
~person:"Venger, Olesya"
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United States
Print advertising
5
Printwerbung
5
USA
5
Comparison
2
Magazine
2
Preismanagement
2
Pricing strategy
2
Ukraine
2
Vergleich
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Zeitschrift
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1996-1998
1
Advertising
1
Alcoholic beverage
1
Alkoholisches Getränk
1
Cigarette industry
1
Demand
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Nachfrage
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Press distribution
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Depken, Craig A.
Venger, Olesya
Phillips, Barbara J.
3
Sridhar, Shrihari
3
Torres, Ivonne M.
3
Arbatskaya, Maria
2
Budzinski, Oliver
2
Calder, Bobby J.
2
Carlson, Les
2
Familant, Norman
2
Hopkins, Christopher D.
2
Hunt, James B.
2
Hviid, Morten
2
Kalliny, Morris
2
Laroche, Michel
2
Lindstädt-Dreusicke, Nadine
2
Malthouse, Edward C.
2
McQuarrie, Edward F.
2
Mueller, Barbara
2
Nepomuceno, Marcelo Vinhal
2
Pattabhiramaiah, Adithya
2
Petrova, Maria
2
Pittman, Russell W.
2
Reid, Leonard N.
2
Richard, Marie-Odile
2
Romeo, Charles J.
2
Shaffer, Greg Eric
2
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2
Sierra, Jeremy J.
2
Smith, Ken
2
Sriram, S.
2
Wilson, Dennis P.
2
Abraham, Katharine G.
1
Abrahams, Alan S.
1
Adomaitis, Alyssa Dana
1
Ahn, Hongmin
1
Andersen, Kelly
1
Arambewela, Rodney
1
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1
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Advances in applied microeconomics : a research annual
1
Information economics and policy : IEP
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
The journal of business : B
1
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ECONIS (ZBW)
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1
"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
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2
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya
;
Wolburg, Joyce Marquette
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
Saved in:
3
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
4
Is advertising a good or a bad? : Evidence from US magazine subscriptions
Depken, Craig A.
;
Wilson, Dennis P.
- In:
The journal of business : B
77
(
2004
)
2,Suppl.
,
pp. S61-S80
Persistent link: https://www.econbiz.de/10002095358
Saved in:
5
The value of advertising in a magazine bundle
Depken, Craig A.
;
Wilson, Dennis P.
-
2001
Persistent link: https://www.econbiz.de/10001636594
Saved in:
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