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subject:"Werbewirkung"
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Werbewirkung
Druckerzeugnis
43
Printed product
43
Print media
30
print media
17
Press publisher
12
Presseverlag
12
Advertising
10
Deutschland
9
Internet
8
Print advertising
8
Advertising effects
7
Consumer behaviour
7
Germany
7
Printwerbung
7
Newspaper
6
Print Media
6
Zeitung
6
Konsumentenverhalten
5
Marketing
5
Communication media
4
Digital media
4
Digitale Medien
4
France
4
India
4
Internet marketing
4
Kommunikationsmedien
4
Media industries
4
Media market
4
Medienmarkt
4
Mediensektor
4
Online-Marketing
4
USA
4
United States
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Werbung
4
advertising
4
Advertising effectiveness
3
Branchenentwicklung
3
Communication
3
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Bauer, Hans H.
1
Cabyova, Ludmila
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Chowdhury, M. K.
1
Dimoka, Angelika
1
Hampel, Stefan
1
Heinrich, Daniel
1
Krajcovic, Peter
1
Köberer, Nina
1
Lees, Gavin
1
Park, SangHee
1
Pavlou, Paul A.
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Sarkar, Samir
1
Shin, Sumin
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of business & management : IJoBM
1
Journal of consumer marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
The IUP journal of marketing management : IJMM
1
Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
1
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ECONIS (ZBW)
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Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin
;
Park, SangHee
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
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2
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
3
The influence of selected factors on the effectiveness of print media advertising
Cabyova, Ludmila
;
Krajcovic, Peter
- In:
International journal of business & management : IJoBM
5
(
2017
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011859485
Saved in:
4
Ein Plädoyer für die Medienethik : transparenz als Wert medialer Qualität. Eine normative Reflexion empirischer Ergebnisse zur Werbewahrnehmung in Jugendprintmedien
Köberer, Nina
- In:
Verschwimmende Grenzen zwischen Journalismus, Public …
,
(pp. 139-158)
.
2017
Persistent link: https://www.econbiz.de/10011593976
Saved in:
5
Measuring the attitude of individuals towards print media advertisements
Sarkar, Samir
;
Chowdhury, M. K.
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011751003
Saved in:
6
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
7
Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.
;
Heinrich, Daniel
;
Hampel, Stefan
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 251-273)
.
2011
Persistent link: https://www.econbiz.de/10009373446
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