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CIE discussion papers
Journal of marketing research : JMR
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
SpringerLink / Bücher
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History of retailing and consumption
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Journal of global marketing
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Journal of media business studies
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NBER Working Paper
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NBER working paper series
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Services marketing quarterly
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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International advertising and communication : current insights and empirical findings
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Marketing letters : a journal of research in marketing
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Spiegel-Verlagsreihe Fach & Wissen
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ECONIS (ZBW)
8
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1
Targeted advertising in magazine markets
Chandra, Ambarish
;
Kaiser, Ulrich
-
2010
Persistent link: https://www.econbiz.de/10008652619
Saved in:
2
The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
Saved in:
3
Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
Saved in:
4
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
5
The face of need : facial emotion expression on charity advertisements
Small, Deborah A.
;
Verrochi, Nicole M.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 777-787
Persistent link: https://www.econbiz.de/10003927138
Saved in:
6
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
Saved in:
7
When pricing below marginal cost pays off : optimal price choice in a media market with upfront pricing
Kaiser, Ulrich
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003497834
Saved in:
8
The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi
;
Pechmann, Cornelia
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
Saved in:
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