//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Printwerbung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Print advertising
12
Printwerbung
12
Advertising effects
8
Werbewirkung
8
Advertising
3
Sales promotion
3
Verkaufsförderung
3
Werbung
3
Animals
2
Comparison
2
Consumer behaviour
2
Content analysis
2
Konsumentenverhalten
2
Perception
2
Tiere
2
Vergleich
2
Visualisierung
2
Visualization
2
Wahrnehmung
2
Advertisements
1
Angst
1
Anxiety
1
Attention
1
Bibliometrics
1
Bibliometrie
1
Canada
1
China
1
Computer network
1
Computernetz
1
Country of origin
1
Creative industries
1
Cross-cultural comparison
1
Designer
1
Designers
1
Emission control
1
Emotion
1
Energiewirtschaft
1
Energy sector
1
Ethnic group
1
Ethnicity
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Olsen, G. Douglas
2
Pracejus, John W.
2
Atkin, JoAnn L.
1
Bartikowski, Boris
1
Bartsch, Fabian
1
Chowdhury, Rafi M. M. I.
1
Das, Enny
1
Deschenes, Jonathan
1
Fennis, Bob Michaël
1
Franke, George R.
1
Fransen, Marieke L.
1
Huhmann, Bruce A.
1
Joy, Annamma
1
Kaakinen, Johanna K.
1
Katsikeas, Constantine S.
1
Kennedy, Patricia F.
1
Kuisma, Jarmo
1
Lancendorfer, Karen M.
1
Laroche, Michel
1
McGarvey, Mary G.
1
Mothersbaugh, David L.
1
O'Guinn, Thomas C.
1
Pillai, Kishore Gopalakrishna
1
Presi, Caterina
1
Reece, Bonnie B.
1
Richard, Marie-Odile
1
Rossiter, John R.
1
Sherry, John F.
1
Simola, Jaana
1
Smidts, Ale
1
Zeugner-Roth, Katharina Petra
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
History of retailing and consumption
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
6
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Konsum und Verhalten
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Spiegel-Verlagsreihe Fach & Wissen
3
The journal of industrial economics
3
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
12
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
2
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
3
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
4
Print advertising : celebrity presenters
Rossiter, John R.
;
Smidts, Ale
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
Saved in:
5
Print advertising : type size effects
Pillai, Kishore Gopalakrishna
;
Katsikeas, Constantine S.
; …
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
Saved in:
6
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Saved in:
7
Print advertising : white space
Olsen, G. Douglas
;
Pracejus, John W.
;
O'Guinn, Thomas C.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
Saved in:
8
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
9
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
10
Conceptual blending in advertising
Joy, Annamma
;
Sherry, John F.
;
Deschenes, Jonathan
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10003915822
Saved in:
11
Animals in advertising : love dogs? love the ad!
Lancendorfer, Karen M.
;
Atkin, JoAnn L.
;
Reece, Bonnie B.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10003709296
Saved in:
12
Animal-companion depictions in women's magazine advertising
Kennedy, Patricia F.
;
McGarvey, Mary G.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003709345
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->