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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The PDMA handbook of new product development
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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2
A dynamic model of repositioning
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10011864762
Saved in:
3
Predicting individual behavior with social networks
Goel, Sharad
;
Goldstein, Daniel G.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10010337965
Saved in:
4
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
5
Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald
;
Dellaert, Benedict G. C.
;
Donkers, Bas
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
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6
Methodik der produktbezogenen Ökobilanzen : Wirkungsbilanz und Bewertung ; Forschungsbericht 101 01 102 und Forschungsbericht 101 01 103
Neitzel, Harald
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10004222928
Saved in:
7
Ökobilanzen für Produkte : Bedeutung, Sachstand, Perspektiven
Biet, Jens
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000340591
Saved in:
8
Ökobilanzen für Produkte : Bedeutung, Sachstand, Perspektiven
Biet, Jens
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10004152006
Saved in:
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