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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The PDMA handbook of new product development
35
Marketing theory
7
Ovidius University Annals, Economic Sciences Series
7
International journal of product development : IJPD
6
Romanian Statistical Review Supplement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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European journal of marketing : EJM
4
Journal of political economy
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International journal of innovation management
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Problems and perspectives in management : PPM ; international research journal
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The Rand journal of economics
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The review of financial studies
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Dienstleistungsmodellierung 2014 : vom Servicemodell zum Anwendungssystem
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Dispersed manufacturing networks : challenges for research and practice
2
European research studies
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Interdisciplinary Management Research
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International Journal of Management and Sustainability
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International journal of agile systems and management : IJASM
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International journal of markets and business systems
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and operations management
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International marketing review
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Journal of economics & management strategy : JEMS
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Knowledge Horizons - Economics
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MSI reports : working paper series
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Problems of World Agriculture / Problemy Rolnictwa Światowego
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Revue d'économie industrielle
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
2
A dynamic model of repositioning
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10011864762
Saved in:
3
Predicting individual behavior with social networks
Goel, Sharad
;
Goldstein, Daniel G.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10010337965
Saved in:
4
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
5
Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald
;
Dellaert, Benedict G. C.
;
Donkers, Bas
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
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