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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The PDMA handbook of new product development
35
Working papers / Harvard Business School, Division of Research
10
NBER working paper series
9
Discussion paper / Centre for Economic Policy Research
8
Working Papers / eSocialSciences
8
Marketing theory
7
Ovidius University Annals, Economic Sciences Series
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Berichte aus Energie- und Umweltforschung
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Dynamik mit Verantwortung
6
International journal of product development : IJPD
6
Romanian Statistical Review Supplement
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Nachhaltig wirtschaften konkret
5
Working paper / National Bureau of Economic Research, Inc.
5
European journal of marketing : EJM
4
Journal of political economy
4
NBER Working Paper
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Schriftenreihe des IÖW
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SpringerLink / Bücher
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Statistical Papers / Springer
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The quarterly journal of economics
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Annals of University of Craiova - Economic Sciences Series
3
Beiträge zum Produkt-Marketing
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Controlling und Management
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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Europäische Hochschulschriften / 5
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ILO Working Papers
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International journal of innovation management
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Journal of Fashion Marketing and Management: An International Journal
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Journal of advertising
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Journal of economics & business
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Journal of international economics
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Journal of marketing
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Marketing Science
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Post-Print / HAL
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Problems and perspectives in management : PPM ; international research journal
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RIETI discussion paper series
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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The attribute carryover effect : what the "Runner-Up" option tells us about consumer choice processes
Boland, Wendy Attaya
;
Brucks, Merrie
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 872-885
Persistent link: https://www.econbiz.de/10009501085
Saved in:
2
Underpredicting learning after initial experience with a product
Billeter, Darron
;
Kalra, Ajay
;
Loewenstein, George F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 723-736
Persistent link: https://www.econbiz.de/10008856988
Saved in:
3
Knowing too much : expertise-induced false recall effects in product comparison
Mehta, Ravi
;
Hoegg, JoAndrea
;
Chakravarti, Amitav
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009375674
Saved in:
4
The impact of add-on features on consumer product evaluations
Bertini, Marco
;
Ofek, Elie
;
Ariely, Dan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003860907
Saved in:
5
Consumer evaluations of hybrid products
Rajagopal, Priyali
;
Burnkrant, Robert E.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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