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Dienstleistung
6
Marketing theory
6
Marketingtheorie
6
Product
6
Produkt
6
Services
6
Theorie
4
Theory
4
Theory of value
3
Werttheorie
3
Philosophy of science
2
Service-Dominant Logic
2
Service-dominant logic
2
Wissenschaftstheorie
2
Brand management
1
City marketing
1
Consumers
1
Criticism
1
Customer integration
1
Kritik
1
Kundenintegration
1
Markenführung
1
Nachhaltigkeit
1
Place marketing
1
Postmoderne
1
Postmodernism
1
Stadtmarketing
1
Standortmarketing
1
Sustainability
1
Tourism marketing
1
Tourismusmarketing
1
Verbraucher
1
place branding
1
place marketing
1
place narratives
1
product
1
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English
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Vargo, Stephen L.
2
Brodie, Roderick J.
1
Chandler, Jennifer D.
1
Grönroos, Christian
1
Löbler, Helge
1
Medway, Dominic
1
Mish, Jenny
1
Pels, Jaqueline
1
Peñaloza, Lisa
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Saren, Michael
1
Warnaby, Gary
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Marketing theory
The PDMA handbook of new product development
35
Working papers / Harvard Business School, Division of Research
10
Discussion paper / Centre for Economic Policy Research
8
Working Papers / eSocialSciences
8
NBER working paper series
7
Ovidius University Annals, Economic Sciences Series
7
Berichte aus Energie- und Umweltforschung
6
Dynamik mit Verantwortung
6
International journal of product development : IJPD
6
Romanian Statistical Review Supplement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Nachhaltig wirtschaften konkret
5
Working paper / National Bureau of Economic Research, Inc.
5
European journal of marketing : EJM
4
Journal of political economy
4
NBER Working Paper
4
Schriftenreihe des IÖW
4
SpringerLink / Bücher
4
Statistical Papers / Springer
4
The quarterly journal of economics
4
Annals of University of Craiova - Economic Sciences Series
3
Beiträge zum Produkt-Marketing
3
Controlling und Management
3
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
3
Europäische Hochschulschriften / 5
3
ILO Working Papers
3
International journal of innovation management
3
Journal of advertising
3
Journal of economics & business
3
Journal of international economics
3
Journal of marketing
3
Marketing Science
3
Post-Print / HAL
3
Problems and perspectives in management : PPM ; international research journal
3
RIETI discussion paper
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Research
3
Texte / Umweltbundesamt
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ECONIS (ZBW)
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1
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
2
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
3
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
4
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
5
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
6
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
7
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
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