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~isPartOf:"The PDMA handbook of new product development"
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Product management
36
Produktmanagement
36
Innovation
34
Product
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Produkt
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Erfolgsfaktor
3
Success factor
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Beziehungsmarketing
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Haines, Steven
2
Adams-Bigelow, Marjorie
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Alam, Ian
1
Ausura, Bill
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Boike, Douglas
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Boike, Douglas G.
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Bonifant, Ben
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Calantone, Roger J.
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Castellion, George
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The PDMA handbook of new product development
Journal of Product & Brand Management
90
SpringerLink / Bücher
44
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
European Journal of Marketing
17
Strategic Direction
17
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Journal of Consumer Marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
International Journal of Operations & Production Management
11
International Marketing Review
11
International journal of product lifecycle management : IJPLM
10
Marketing Intelligence & Planning
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing Science
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International Journal of Retail & Distribution Management
7
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Business & Industrial Marketing
7
The journal of product & brand management
7
Beiträge zum Produkt-Marketing
6
European journal of marketing : EJM
6
International journal of product development : IJPD
6
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ECONIS (ZBW)
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1
Post-launch product management
Haines, Steven
- In:
The PDMA handbook of new product development
,
(pp. 339-355)
.
2013
Persistent link: https://www.econbiz.de/10009710744
Saved in:
2
New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
Saved in:
3
A new product's development strategy : formulation and implementation
Castellion, George
- In:
The PDMA handbook of new product development
,
(pp. 29-45)
.
2005
Persistent link: https://www.econbiz.de/10003831445
Saved in:
4
New product portfolio planning and management
Patterson, Marvin L.
- In:
The PDMA handbook of new product development
,
(pp. 46-58)
.
2005
Persistent link: https://www.econbiz.de/10003831446
Saved in:
5
Implementing product development
O'Connor, Paul
- In:
The PDMA handbook of new product development
,
(pp. 59-72)
.
2005
Persistent link: https://www.econbiz.de/10003831450
Saved in:
6
Process ownership
Watson, W. M.
- In:
The PDMA handbook of new product development
,
(pp. 73-80)
.
2005
Persistent link: https://www.econbiz.de/10003831452
Saved in:
7
The fuzzy front end for incremental, platform, and breakthrough products
Koen, Peter A.
- In:
The PDMA handbook of new product development
,
(pp. 81-91)
.
2005
Persistent link: https://www.econbiz.de/10003831454
Saved in:
8
Service development
Kuczmarski, Thomas D.
;
Johnston, Zachary T.
- In:
The PDMA handbook of new product development
,
(pp. 92-107)
.
2005
Persistent link: https://www.econbiz.de/10003831456
Saved in:
9
Managing product development project teams
Thamhain, Hans J.
- In:
The PDMA handbook of new product development
,
(pp. 127-143)
.
2005
Persistent link: https://www.econbiz.de/10003831461
Saved in:
10
Influence and politics in product development
Markham, Stephen K.
;
Holahan, Patricia J.
- In:
The PDMA handbook of new product development
,
(pp. 144-157)
.
2005
Persistent link: https://www.econbiz.de/10003831463
Saved in:
11
Distributed new product development (DNPD)
Heck, Stefan
;
Grewal, T. J.
- In:
The PDMA handbook of new product development
,
(pp. 158-172)
.
2005
Persistent link: https://www.econbiz.de/10003831465
Saved in:
12
Accelerated product development : techniques and traps
Smith, Preston G.
- In:
The PDMA handbook of new product development
,
(pp. 173-187)
.
2005
Persistent link: https://www.econbiz.de/10003831467
Saved in:
13
Market analysis and segmentation for new products
Boike, Douglas G.
;
Bonifant, Ben
;
Siesfeld, Tony
- In:
The PDMA handbook of new product development
,
(pp. 191-210)
.
2005
Persistent link: https://www.econbiz.de/10003831468
Saved in:
14
Obtaining customer needs for product development
Griffin, Abbie
- In:
The PDMA handbook of new product development
,
(pp. 211-227)
.
2005
Persistent link: https://www.econbiz.de/10003831470
Saved in:
15
Contextual research for new product development
Conley, Chris V.
- In:
The PDMA handbook of new product development
,
(pp. 228-248)
.
2005
Persistent link: https://www.econbiz.de/10003831472
Saved in:
16
Interacting with customers in the new product development process
Alam, Ian
- In:
The PDMA handbook of new product development
,
(pp. 249-262)
.
2005
Persistent link: https://www.econbiz.de/10003831473
Saved in:
17
Getting lightning to strike : ideation and concept generation
Miller, Christopher W.
- In:
The PDMA handbook of new product development
,
(pp. 263-278)
.
2005
Persistent link: https://www.econbiz.de/10003831480
Saved in:
18
Quantitative market research
Ottum, Brian D.
- In:
The PDMA handbook of new product development
,
(pp. 279-301)
.
2005
Persistent link: https://www.econbiz.de/10003831481
Saved in:
19
Extracting value from your patent portfolio
Schoppe, Laura A.
;
Pekar, Nancy
- In:
The PDMA handbook of new product development
,
(pp. 302-318)
.
2005
Persistent link: https://www.econbiz.de/10003831483
Saved in:
20
Technology management
Evans, Greg
;
Gausselin, Patrice
- In:
The PDMA handbook of new product development
,
(pp. 319-334)
.
2005
Persistent link: https://www.econbiz.de/10003831484
Saved in:
21
Gate decisions : the key to managing risk during new product development
Schmidt, Jeffrey B.
- In:
The PDMA handbook of new product development
,
(pp. 337-348)
.
2005
Persistent link: https://www.econbiz.de/10003831486
Saved in:
22
Winning product review approval
Lonadier, Robert
- In:
The PDMA handbook of new product development
,
(pp. 349-361)
.
2005
Persistent link: https://www.econbiz.de/10003831487
Saved in:
23
Approaches to new product forecasting
Kahn, Kenneth B.
- In:
The PDMA handbook of new product development
,
(pp. 362-377)
.
2005
Persistent link: https://www.econbiz.de/10003831496
Saved in:
24
Enhancing new product development success through industrial design strategy
Veryzer, Robert W.
- In:
The PDMA handbook of new product development
,
(pp. 378-388)
.
2005
Persistent link: https://www.econbiz.de/10003831498
Saved in:
25
Building a bridge to the end-user : how industrial designers contribute to product development
Juratovac, Joseph
- In:
The PDMA handbook of new product development
,
(pp. 389-405)
.
2005
Persistent link: https://www.econbiz.de/10003831500
Saved in:
26
Human factors engineering considerations in new product development
Pancake, Mary Hoffman
- In:
The PDMA handbook of new product development
,
(pp. 406-416)
.
2005
Persistent link: https://www.econbiz.de/10003831501
Saved in:
27
Design becomes reality : rapid prototyping
Sander, Raymond
- In:
The PDMA handbook of new product development
,
(pp. 417-429)
.
2005
Persistent link: https://www.econbiz.de/10003831509
Saved in:
28
Risk tools for technical development : hazard analysis and FMEA
Nelson, Steven R.
;
Eubanks, Fritz
- In:
The PDMA handbook of new product development
,
(pp. 430-441)
.
2005
Persistent link: https://www.econbiz.de/10003831510
Saved in:
29
Using an effective metrics program to support business objectives
Chan, Amy
- In:
The PDMA handbook of new product development
,
(pp. 445-454)
.
2005
Persistent link: https://www.econbiz.de/10003831512
Saved in:
30
Managing new product and service launch
Nagle, Sue
- In:
The PDMA handbook of new product development
,
(pp. 455-465)
.
2005
Persistent link: https://www.econbiz.de/10003831515
Saved in:
31
Managing the supply chain implications of launch
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Stank, …
- In:
The PDMA handbook of new product development
,
(pp. 466-478)
.
2005
Persistent link: https://www.econbiz.de/10003831518
Saved in:
32
Market testing and postlaunch evaluation for consumer goods
Olson, David W.
- In:
The PDMA handbook of new product development
,
(pp. 479-496)
.
2005
Persistent link: https://www.econbiz.de/10003831519
Saved in:
33
Overview and context for life-cycle management
Ausura, Bill
;
Gill, Bob
;
Haines, Steven
- In:
The PDMA handbook of new product development
,
(pp. 497-512)
.
2005
Persistent link: https://www.econbiz.de/10003831521
Saved in:
34
Product obsolescence and discontinuation
Jackson, Elizabeth
- In:
The PDMA handbook of new product development
,
(pp. 513-524)
.
2005
Persistent link: https://www.econbiz.de/10003831535
Saved in:
35
Lessons learned from outstanding corporate innovators
Boike, Douglas
;
Hustad, Thomas
;
Jankowski, Stan
;
Kay, …
- In:
The PDMA handbook of new product development
,
(pp. 513-524)
.
2005
Persistent link: https://www.econbiz.de/10003831561
Saved in:
36
First results from the 2003 comparative performance assessment study (CPAS)
Adams-Bigelow, Marjorie
- In:
The PDMA handbook of new product development
,
(pp. 546-566)
.
2005
Persistent link: https://www.econbiz.de/10003831565
Saved in:
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