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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of promotion management : JPM"
~person:"Chan, Fanny Fong Yee"
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Journal of electronic commerce research : JECR
Journal of promotion management : JPM
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An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
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A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
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