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~isPartOf:"Journal of marketing"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~isPartOf:"The marketing review"
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Product Placement
9
Product placement
9
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Journal of marketing
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
The marketing review
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
8
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Post-Print / HAL
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
The journal of product & brand management
4
Tourism and hospitality planning & development
4
Beiträge zur Analyse und Entwicklung der Medien
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Europäische Hochschulschriften / 2
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Journal of Indian business research
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Journal of advertising
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Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Nürtinger Hochschulschriften : Schriftenreihe der Fachhochschule Nürtingen
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Breaking new ground in theory and practice
2
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ECONIS (ZBW)
9
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1
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
2
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
3
Extending the product placement research agenda : the impact of hypervideo on interactivity and timing of product placement decisions
Lynn, Thoedore
;
Jaramillo, Artemisa
;
Muzellec, Laurent
- In:
The marketing review
14
(
2014
)
4
,
pp. 339-360
Persistent link: https://www.econbiz.de/10011444933
Saved in:
4
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
5
Product placement : a new definition, classificatory framework and agenda for future research
Chin, Shinyi
;
Wilson, Bradley
;
Russo, Angelina
- In:
The changing roles of advertising : [extended versions …
,
(pp. 73-85)
.
2013
Persistent link: https://www.econbiz.de/10009773053
Saved in:
6
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
7
Product placement and its effectiveness : a systematic review and propositions for future research
Chan, Fanny Fong Yee
- In:
The marketing review
12
(
2012
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10009549382
Saved in:
8
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
9
The worth of product placement in successful films : an event study analysis
Wiles, Michael A.
;
Danielova, Anna
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10003860860
Saved in:
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